WHO ARE WE?

Meet the Founder

I’m Louise - the founder of The Charm Gal Supplies (TCG Pro). The business was built from a genuine love of jewellery, creativity, and running an independent brand. Back in 2022, The Charm Gal began as a handmade accessories label, creating playful beaded pieces like personalised phone charms and sunglasses strings.

Running my own studio, popping up at makers markets, and trading at some of the UK's biggest festivals taught me the importance of quality materials, consistency, and sourcing you can actually rely on - lessons that later shaped everything TCG Pro stands for.

As the brand grew, so did my curiosity about the wider jewellery industry. In October 2023, I discovered permanent jewellery and immediately noticed a gap in the market - not just in availability outside of London, but in the lack of dependable, high-quality supplies for artists. Finding chains, charms and components that performed well long-term often involved expensive trial and error, and I knew there had to be a better way.

Why TCG Supplies Exists

The Charm Gal Supplies launched in January 2025 to remove that guesswork. TCG Pro exists to provide permanent jewellery artists with supplies that have been properly tested, carefully sourced, and selected with real-world use in mind. From sterling silver and gold-filled chains to specialist components, every product is chosen to help artists enhance their offerings, build trust with their clients, and confidently charge their worth.

Memorial Jewellery - A Unique Offering

In 2025, memorial jewellery was introduced as a completely new addition to the permanent jewellery space - making The Charm Gal Supplies the first supplier to offer ashes or fur memorial charms designed specifically for PJ. This offering allows artists to create deeply meaningful, wearable keepsakes while being supported by products and knowledge that prioritise care, quality, and respect.

We couldn't gatekeep such an amazing, unique service, so we decided to offer it business-to-business through our wholesale supplies website. As I said earlier, we started supplies to help others in levelling up their businesses. We love being able to help take the stress and learning curve away from such a special service.

And for those of you who prefer to be hands on - we decided to launch our permanent jewellery memorial charm training in January 2026. This was an amazing addition to our services as it meant we could meet you in person for the first time!

A One-Woman Business with Big Vision

The Charm Gal Supplies is a one-woman operation, built alongside hands-on industry experience. Targets have been exceeded, the community continues to grow, and the vision for TCG Pro is long-term, intentional growth.

This isn’t just about selling supplies - it’s about raising standards, supporting artists, and building a trusted supplier that grows with the industry.